Social Media Strategist & Creative Leader
I Build Social Strategies and Create the Content Behind Them.
Hi! I’m Shareef Robinson, a social media strategist and creative leader who develops audience-focused campaigns, produces high-quality content, analyzes performance, and collaborates with creative teams to help brands and institutions grow.
Based in Fort Wayne | Open to Chicago, hybrid, and remote opportunities
I currently work at Purdue University Fort Wayne as a Social Media Specialist, living at the intersection of strategy and creativity.
Working alongside PFW’s Marketing and Communications team, I’ve had the opportunity to grow through three social media roles: Social Media Assistant, Social Media Coordinator, and now Social Media Specialist. Along the way, my work has expanded beyond content creation into strategy, campaign planning, analytics, collaboration, and creative direction.
Now, I’m looking to take that experience into my next challenge: a leadership-focused role where I can help shape strategy, guide creative work, and create content that makes an impact.
PROGRESSION
STARTED
Social Media Assistant
GREW
Social Media Coordinator
CURRENT
Foundation
Expanded Responsibility
Social Media Specialist
Strategy + Leadership
Social Strategy • Creative Direction • Video Production • Campaigns • Analytics
ABOUT ME
Impact by the Numbers
Measurable results from social media strategy, content creation, and digital storytelling.
22M+
TOTAL VIEWS
Cumulative views across digital content produced
135%
ENGAGEMENT GROWTH
Social media engagement growth during my first eight months in a full-time role at Purdue Fort Wayne
7+
SOCIAL PLATFORMS
Platforms used across strategy, publishing, engagement, and audience growth
Strategy • Content • Analytics • Community • Video
HOW I WORK
Strategy Meets Storytelling
I approach social media as more than content creation. Every project starts with understanding the audience, the platform, the goal, and what success should actually look like.
01
STRATEGY
Audience research, platform-specific strategy, campaign planning, content calendars, messaging, and goal development.
SOCIAL MEDIA PROCESS
02
CREATE
Social-first video, photography, short-form content, copywriting, interviews, graphics, and digital storytelling.
03
ENGAGE
Community management, social listening, audience interaction, brand stewardship, and relationship building.
04
OPTIMIZE
Analytics, performance reporting, trend analysis, testing, and using insights to improve future content.
THE GOAL IS SIMPLE
Create work that connects with people and moves the organization forward.
Featured Work
SHORT-FORM SOCIAL
Short-Form Social Content
LONG-FORM STORYTELLING
Long-Form Video & Storytelling
Platform-first video created to capture attention quickly, communicate clearly, and drive engagement across social channels.
Story-driven video built around stronger narratives, interviews, experiences, and deeper audience engagement.
Production • Editing • Strategy
Direction • Interviews • Narrative
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SOCIAL STRATEGY
Social Strategy & Campaigns
VISUAL CONTENT
Graphics & Visual Content
Integrated social campaigns and content strategies built around audience insights, platform performance, and brand goals.
Platform-specific graphics and branded visual assets designed to support campaigns, events, and storytelling.
Planning • Insight • Growth
Design • Brand • assets
